Commercial Marketing Senior Manager

Job Descriptions :

• Develop and execute integrated marketing plans that align directly with sales targets and non-fare revenue goals
• Lead the creation of high-impact sales kits, pitch decks, and partnership proposals to support business development teams in winning new clients
• Conduct in-depth research on market trends & revenue analysis, competitor pricing, and customer preferences to identify new commercial opportunities and optimize product positioning
• Collaborate across departments (Sales, Product, Finance, and Creative) to ensure all marketing initiatives contribute to the bottom line
• Establish frameworks to track performance marketing ROI, lead conversion rates, and partnership pipeline performance
• Oversee significant marketing budgets
• Manage and mentor a team of marketing professionals, fostering a culture of accountability and results-driven performance
• Reporting to Head of Marketing

Requirements :

• Bachelor’s degree in Marketing or Business
• Experience 7 years in commercial marketing, with at least 3 years in a leadership or commercial-facing role & preferable from F&B or FMCG industries
• Proven track record of developing and executing successful commercial strategies
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
• Exceptional storytelling and presentation skills, with the ability to influence senior leadership and external partners.
• Proficiency in using data (e.g., Google Analytics, CRM data, Salesforce) to drive strategic decisions