Digital Performance Marketing Specialist

PT. Empire Pixel International, based in BSD City, Tangerang (A Local Indonesian Company) is looking for talented individuals with more than two years of experience to fill the Digital Performance Marketing position at our BSD office immediately.

We are looking for a Digital Performance Marketing Specialist with at least two years of experience in digital marketing, paid advertising, or campaign optimization.

In this role, you will plan, execute, monitor, and optimize digital marketing campaigns across our portfolio of websites and businesses. You will build, launch, and manage paid campaigns across channels like Google Ads, Meta Ads Manager, LinkedIn, and programmatic networks, and also use data-driven insights to increase qualified traffic, generate leads and sales, improve conversion rates, and maximize marketing return on investment (ROI).

This position is ideal for someone who enjoys experimenting with campaigns, analyzing performance data, and turning marketing insights into measurable business results.

• Campaign Management: Plan, launch, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Meta Ads.
• Performance Optimization: Monitor campaign metrics, including impressions, clicks, click-through rate (CTR), cost per click (CPC), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS), where applicable.
• Data Analysis and Reporting: Use Google Analytics 4 (GA4), advertising dashboards, and other analytics tools to evaluate performance, identify trends, and recommend improvements.
• Conversion Rate Optimization: Analyze landing pages, user journeys, and conversion funnels to identify opportunities to improve campaign results.
• A/B Testing: Test different ad creatives, copy, audiences, keywords, bidding strategies, and landing pages to determine what performs best.
• Budget Management: Monitor advertising spend, manage campaign budgets, and allocate resources based on performance and business priorities.
• Audience and Market Research: Research target audiences, competitors, and market trends to identify opportunities for customer acquisition and growth.
• Creative Collaboration: Work with content, design, SEO, and development teams to create and improve marketing assets and landing pages.
• Multi-Property Marketing: Support performance marketing initiatives across our automotive data platforms and other digital properties, adapting campaigns to each business's audience and objectives.
• Continuous Improvement: Stay updated on advertising platforms, tracking methods, and performance marketing best practices.

• At least 2 years of experience in digital marketing, performance marketing, paid advertising, or a related field.
• Hands-on experience with Google Ads and/or Meta Ads.
• Have an understanding of digital marketing metrics, conversion tracking, campaign attribution, and ROI.
• Familiarity with Google Analytics 4 (GA4) and reporting tools.
• Ability to analyze campaign data and translate findings into actionable recommendations.
• Understanding of audience targeting, keyword research, ad copy, and landing page optimization.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Good written and verbal communication skills in English.
• Proactive, organized, and comfortable managing multiple campaigns or projects.
• Willingness to learn, test new approaches, and work in a data-driven environment.

• Experience managing campaigns for multiple websites, products, or business categories.
• Familiarity with Google Tag Manager (GTM), conversion tracking, and marketing attribution.
• Experience with remarketing, retargeting, or audience segmentation.
• Basic understanding of SEO and how paid and organic marketing channels complement each other.
• Experience with landing page experiments and conversion rate optimization.
• A portfolio, case study, or report demonstrating campaign performance and optimization results.

Academic Qualification

Master’s or Bachelor’s degree in a related field

Job Type

• Location: BSD City, South Tangerang, Indonesia
• Work Arrangement: On-site
• Experience: Minimum 2 years
• Employment Type: Full-time
• Working Hours: 1:00 PM – 11:00 PM

Perks

• Attractive remuneration above local industry standards
• Free parking on-site
• Access to the gym
• Access to the swimming pool and sauna
• Access to a relaxation room with a pool table, fuse ball table, and ping-pong table



If you are passionate about digital marketing, enjoy working with data, and want to help businesses grow through measurable campaigns, we would like to hear from you.

Please submit your CV and, if available, a portfolio or case study highlighting your digital marketing experience and campaign results.