E-commerce & Social Media Growth Executive

Company Description Reach Media Pte Ltd is a full-suite digital agency based in Singapore, helping businesses grow their digital presence without overwhelm. The agency provides end-to-end services including paid advertising, social media management, website management, marketing automation, and CRM setup under one roof. Reach Media partners with brands at various stages of growth, from early digital adoption to large-scale expansion, by building systems that run efficiently while clients focus on their core business. The team values clear communication, collaborative workflows, and results-driven strategies, serving clients regionally across diverse industries.

Role Description This is a full-time remote role for an E-commerce & Social Media Growth Executive. The role involves managing and optimizing e-commerce platforms, monitoring online sales performance, and implementing strategies to improve conversion rates and customer retention. The executive will plan, create, and schedule social media content, manage community engagement, and analyze campaign performance to drive audience growth and brand awareness. Day-to-day tasks include coordinating promotions, responding to customer inquiries, tracking key metrics, preparing performance reports, and collaborating with internal teams to refine digital marketing and sales initiatives. The role also requires staying updated on e-commerce and social media trends to recommend data-driven improvements.

We are looking for a proactive and hands-on E-commerce & Social Media Growth Executive to manage day-to-day e-commerce growth, social media execution, campaign coordination, and performance tracking.

This role is suitable for someone who enjoys taking ownership, working independently, experimenting with new ideas, and turning marketing activities into measurable sales results.

What You Will Do

E-commerce & Marketplace Growth

• Manage day-to-day Shopee store performance and promotional activities.
• Monitor sales, traffic, conversion, best-selling products, slow-moving products, and stock availability.
• Plan and execute Shopee campaigns, vouchers, bundles, promotions, and product pushes.
• Identify products with strong sales potential and recommend which products should be prioritised.
• Monitor competitors, pricing, promotions, product trends, and marketplace opportunities.
• Work with the operations/purchasing team to flag important stock requirements.
• Help reduce slow-moving inventory through bundles, campaigns, and promotional ideas.

Social Media & Content

• Manage Instagram, TikTok and other relevant social channels.
• Develop weekly/monthly content ideas based on trends, customer interests and business priorities.
• Create strong hooks, captions, simple scripts and content briefs.
• Coordinate content production, editing and posting.
• Repurpose content across different platforms.
• Monitor trends and identify content opportunities relevant to beauty, lifestyle, shopping and e-commerce.
• Respond to basic comments/messages or coordinate customer enquiries with the relevant team.

Growth & Campaigns

• Develop simple experiments to increase traffic, followers, engagement and sales.
• Support product launches and promotional campaigns.
• Identify creator, influencer, affiliate and partnership opportunities.
• Propose ideas proactively instead of waiting for detailed instructions.
• Track which campaigns and content actually generate results.

Reporting & Ownership

• Prepare a simple weekly performance report covering:
• Sales
• Traffic
• Conversion
• Best-selling products
• Slow-moving products
• Social media performance
• Top-performing content
• Key issues
• Recommended actions for the following week
• Highlight problems early and propose solutions before escalating them.
• Maintain clear task tracking and follow through until completion.

What We Are Looking For

• Experience in social media, e-commerce, marketplace management or digital marketing.
• Experience with Shopee is highly preferred.
• Strong understanding of Instagram and TikTok.
• Comfortable working with numbers and basic performance metrics.
• Able to identify trends and turn them into actionable content or campaigns.
• Good written communication skills.
• Organised and able to manage multiple priorities.
• Able to work independently with minimal supervision.
• Comfortable working in a small, fast-moving business environment.

Most Important: How You Work

We are specifically looking for someone who:

• Takes ownership instead of waiting to be told every small step.
• Comes to the manager with proposed solutions, not only problems.
• Can prioritise tasks independently.
• Follows through without repeated reminders.
• Is resourceful and comfortable figuring things out.
• Understands that the objective is not simply to “post content”, but to help grow the business.

Example of Good Ownership

Instead of:

“Sales are slow. What should I do?”

We expect:

“Shopee sales were down 18% this week. Traffic is stable but conversion decreased. I noticed our top two SKUs have weaker promotions than competitors. I recommend testing a bundle and voucher campaign this weekend. I have prepared the campaign proposal for approval.”

First 90-Day Priorities

Month 1

• Understand products, customers, Shopee store and existing social channels.
• Establish weekly reporting.
• Identify top-selling and slow-moving SKUs.
• Build a consistent content and campaign calendar.

Month 2

• Run structured growth experiments across Shopee and social media.
• Improve content consistency and campaign execution.
• Identify opportunities to increase sales from existing products.

Month 3

• Take ownership of the weekly growth workflow.
• Reduce the amount of day-to-day direction required from management.
• Present clear recommendations based on performance data.

Success in This Role Looks Like

After the first few months, management should not need to constantly ask:

“What are we posting?”

“What promotion should we run?”

“Which product should we push?”

“What happened to sales?”

“What should we do next?”

You should be able to proactively answer those questions and recommend the next action.