Marketing Manager

Job Description

Lead as Brand Guardian by translating global brand strategy into ideas and initiatives that resonate with Indonesian consumers, leveraging cultural trends and strategic partnerships. Develop communication campaigns with compelling content and deliver them through the most effective channels to improve Pizza Hut Indonesia's Brand Index and drive trial-to-transaction as key metrics.

• Develop and deliver the execution of annual Brand Masterplan.
• Grow Pizza Hut penetration by delivering breakthrough marketing campaign. Particularly, the need to be relevant to younger groups of audiences.
• Managed third-party relationships with agency / suppliers / partners.
• Worked collaboratively with innternal stakeholders to understand the menu and restaurant operations to deliver effective campaign executions.
• Responsible for budget planning & reporting for brand campaign & social execution. Additionally, need to identify ROI improvement mechanics to improve efficiency.
• Effectively managed multiple projects (campaign launch, social calendar, activation ideations, and other priorities) and be accountable for output in timely manner.
• Managed a team of 2-3 people and responsible for coaching and capability development.
• Champion marketing in cross-functional workgroups for new brand/business setup and execution.

Requirements

• >7 Years of relevant experience in QSR or related industries.
• Digitally aware and active on social media, content / creator trend, and other technical elements that could be useful for the job (e.g. the use of A.I., Meta / TikTok Ads).
• Socially inclined and/or active in communities; personally; or professionally.
• Need to demonstrate the ability on project management from campaign brief to execution and reporting.
• Able to communicate effectively and efficiently both in verbal and written.
• Maintain positive & collaborative attitudes towards working with others. Need to see the glass is always half-full.