Performance Marketing Lead

👨🏻‍💻ABOUT PIXEL & PROFITS

Pixel & Profits is a growth task force that measures wins by one thing only, cash in your bank. Forget the ROAS noise.

Our founders have steered US$20M+ in ad spend across 30+ markets in APAC & EMEA, perfecting a flywheel of measure → trim → reinvest. From full-funnel paid ads to AI-driven automations, every move we make hunts real profit, never vanity stats. Think of us as your on-call growth unit, living in your Slack and sweating the numbers with you.

✅ WHAT YOU WILL DO

Lead & Build the Team

• Lead, manage, and coach a team of Performance Marketing Executives — building SOPs, training playbooks, and onboarding frameworks that enable consistent, high-standard execution.
• Run structured 1:1s and performance reviews, translating gaps into concrete development plans.
• Be the escalation point for client and campaign challenges, resolve fast, and turn every issue into a team learning moment.

Own Strategy & Performance

• Architect full-funnel paid media strategies across Meta, Google, TikTok, CPAS, and e-commerce platforms, across both lead generation and e-commerce verticals.
• Own the metrics that matter: CAC, MER, CPL, profit. ROAS is a guide, not the goal.
• Drive multi-market campaigns across APAC, adapting strategy to local audiences, platforms, and buying behaviour.
• Set the testing agenda, prioritise hypotheses, document learnings, diagnose funnel bottlenecks (traffic, creative, UX, offer), and turn experiments into scalable playbooks.

Technical Execution & Infrastructure

• Own the full conversion tracking stack: GTM, Meta Conversion API (CAPI), TikTok Events API, offline conversion imports, CRM lifecycle management, attribution models, and tracking QA across all accounts.
• Build AI-powered reporting dashboards and automated performance alerts that surface insights before clients even ask.
• Collaborate with clients, creatives, and developers to reduce funnel friction and lift conversions.

🚀 YOU'LL THRIVE HERE IF…

• You zoom in and out with ease. You can build a 90-day growth strategy in the morning and fix a broken pixel in the afternoon. Neither mode feels beneath you.
• You're a natural leader. You raise the people around you — sharing wins, dissecting losses calmly, and building a team that gets sharper every week.
• Owner at heart. Every client budget is treated like your own. Wins get shared, losses get analysed.
• Analytical by default. You spot patterns fast, translate data into clear actions, and hold the team to the same standard.
• Proactive and detail-driven. You surface issues early, communicate clearly, and don't let bad data, broken tracking, or off-brand creatives slip through.
• A clear communicator. You explain complex ideas simply, to both internal and external stakeholders.
• Self-directed in a remote environment. You manage your own priorities across multiple accounts and time zones without hand-holding.

⚒️ SKILLS & EXPERIENCE

• 3–5 years running and optimising full-funnel paid media in an agency or in-house role (ideally managing monthly budgets of ≥IDR 500 million or equivalent).
• Proven experience managing or mentoring a team — setting goals, reviewing performance, and developing talent.
• Hands-on experience across both lead generation and e-commerce verticals.
• Multi-market campaign experience across APAC is a huge plus
• Deep multi-channel proficiency: Google Ads, Meta Ads, TikTok Ads, CPAS, and marketplace/e-commerce ad platforms.
• Technical proficiency in GTM, Meta Conversion API (CAPI), offline conversion tracking, server-side tagging, attribution models, and data-layer QA.
• Tool-fluent: GA4, Google Ads Manager, Meta Business Suite, TikTok Ads Manager, Looker Studio, Excel / Google Sheets.
• Experience building performance playbooks, testing frameworks, and reporting templates the team can actually use.
• Professional English and thrives in a fast, fully remote stack: Slack, Loom, Notion, Airtable