TikTok Shop by Tokopedia - Marketing Specialist, Semi-Consignment - Indonesia

Responsibilities
About the team
We are the Indonesia TikTok Shop by Tokopedia Semi-Consignment team, committed to helping small and medium-sized sellers without extensive e-commerce operation capabilities better succeed on TikTok Shop through operational actions such as managing subsidies, creator matchmaking, and ads.

About the role
We are looking for a talented To B Marketing Operations professional with a global mindset, strong merchant growth thinking, and deep local market insight to join our Indonesia Semi-Consignment business team. In this role, you will play a key part in driving B2B merchant growth in the Indonesia market. You will be responsible for developing and executing localized marketing strategies across merchant acquisition, merchant education, ecosystem partnerships, go-to-market campaigns, and content communication—helping high-quality merchants understand the platform value proposition, join the platform, and grow successfully.

Responsibilities:
- Develop and execute To B marketing strategies and programs for the Indonesian SMEs, supporting merchant acquisition, activation, conversion, and retention;
- Design merchant-facing marketing campaigns, communication content, and growth initiatives based on business goals, merchant needs, and market dynamics;
- Partner closely with cross-functional teams including business development, sales, operations, and product to optimize the merchant growth funnel and improve acquisition and conversion performance;
- Lead the planning and execution of projects such as merchant recruitment events, industry seminars, online campaigns, merchant success storytelling, content marketing, and channel partnership programs;
- Build and manage local ecosystem partnerships in Indonesia, including industry associations, service providers, agencies, media, and other business partners;
- Analyze campaign and program performance through data tracking and post-project reviews, continuously improving marketing ROI and building repeatable growth playbooks for the Indonesia market;
- Stay up to date on trends in Indonesian e-commerce, cross-border business, platform growth, and B2B marketing, and provide insights to support business strategy.

Qualifications
Minimum Qualifications:
- Bachelor’s degree or above, preferably in Marketing, Communications, E-commerce, International Business, or related fields;
- Solid experience in To B marketing, merchant growth, platform growth, ecosystem partnership, or commercial marketing;
- Strong understanding of B2B user acquisition and conversion logic, with end-to-end project experience from strategy to execution;
- Strong cross-functional collaboration skills, project management capabilities, and a results-driven mindset;
- Strong analytical skills, with the ability to identify problems through data and drive strategy optimization;
- Prior understanding of the Indonesia market, local merchant ecosystem, or Southeast Asia expansion business is preferred;
- Fluent Indonesian and English (required), which can be used as languages for daily work and external business communication.

Preferred Qualifications:
- Experience working in or with the Indonesia market;
- Experience in e-commerce platforms, cross-border business, merchant operations, or channel marketing;
- Proven success in building market programs or driving business growth from 0 to 1.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​